Frill Pricing & Review (2026): Plans, Costs, Pros & Cons
This guide breaks down Frill pricing for 2026: every plan, the add-ons, real yearly costs, and where Frill falls short.
Frill has four plans in 2026: Startup at $25 a month, Business at $49, Growth at $149 and Enterprise at $349, or $22, $44, $136 and $319 a month billed yearly. Every plan includes unlimited admins and tracked users. Startup caps you at 50 active ideas. There is a 14-day free trial with no credit card.
Prices checked on Frill.co's pricing page on October 25, 2026.
Frill Pricing at a Glance (2026)
All figures are in US dollars, read from both billing toggles as of October 2026.
| Plan | Billed monthly | Billed yearly, per month | Cost per year (yearly / monthly) | Active ideas | Surveys | What it adds |
|---|---|---|---|---|---|---|
| Startup | $25 | $22 | $264 / $300 | 50 | 1 | Most features |
| Business | $49 | $44 | $528 / $588 | Unlimited | 3 | Unlimited ideas |
| Growth | $149 | $136 | $1,632 / $1,788 | Unlimited | Unlimited | All three add-ons, invoices |
| Enterprise | $349 | $319 | $3,828 / $4,188 | Unlimited | Unlimited | SOC 2, EU hosting, audit logs |
Yearly billing saves about 12% on Startup, 10% on Business and 9% on Growth and Enterprise. Frill's FAQ says pricing is plan-based, not seat-based. There are no lock-in contracts, so you can downgrade at any time.
Frill's Add-Ons: What They Cost and When Growth Is Cheaper
Startup and Business can buy three add-ons. Growth and Enterprise include all three.
| Add-on | What it unlocks | Price (October 2026) | Source |
|---|---|---|---|
| Privacy | Private board and ideas, pre-approval, invite-only access | Not published | Pricing page |
| Surveys | Unlimited surveys | $25 a month | Surveys page FAQ |
| White Labeling | No "Powered by" banner, your favicon, emails from your domain | $100 a month | Help center |
Frill's pages don't say whether add-on prices drop on yearly billing. Ask before you budget for them.
On monthly billing, Business plus Surveys costs $74 a month. Startup plus White Labeling costs $125.
Business plus White Labeling costs $149, the same as Growth. Growth also includes Privacy and unlimited surveys. Once you need branding removal, Growth is the better buy, especially at $136 billed yearly.
The "Remove Tagline" Puzzle
Frill's comparison grid ticks "Remove tagline" and "Custom Email Address" on every plan. Yet the White Labeling add-on card says that add-on is what removes the tagline and sends emails from your domain.
The help center agrees with the card: hiding the banner needs the $100 add-on or Growth. Plan to pay for branding removal unless Frill confirms otherwise.
What Frill Really Costs: Three Small Teams
These examples use list prices as of October 2026, with no discounts and no add-ons.
| Team | What they need | Plan | Per year, billed yearly | Per year, billed monthly |
|---|---|---|---|---|
| Early-stage SaaS | Under 50 requests, one NPS survey | Startup | $264 | $300 |
| Growing SaaS | Hundreds of requests, three surveys | Business | $528 | $588 |
| Branded portal | Private ideas, no Frill branding | Growth | $1,632 | $1,788 |
Over three years on yearly billing, Business costs $1,584 and Growth costs $4,896. The step that matters is the jump from $49 to $149 once you need two of the three add-ons. More teammates, voters or widgets never move the bill.
Is Frill Free?
Not according to the pricing page. It lists four paid plans and no $0 plan, and each starts with a 14-day free trial with no credit card.
Yet the pricing FAQ says you can "start on the free tier", and a surveys help article mentions "Free and Starter plans". So ask Frill before you count on a free plan.
What Every Frill Plan Includes
Frill's grid (October 2026) ticks SSO, webhooks, the API, a custom domain, translations and a priority matrix on all four plans. Similar idea detection, vote on behalf, CSV import and export and the widget are on every plan too. ETA and timeline view still say "Coming Soon".
| Feature | Startup | Business | Growth | Enterprise |
|---|---|---|---|---|
| Active ideas | 50 | Unlimited | Unlimited | Unlimited |
| Surveys per type | 1 | 3 | Unlimited | Unlimited |
| Pre-approve ideas and users | Add-on | Add-on | Yes | Yes |
| Pay via invoice | No | No | Yes | Yes |
| SOC 2 and EU hosting | No | No | No | Yes |
Two details clash. The grid counts surveys per type, while the surveys FAQ says Startup includes "1 active survey". A help article also puts user approval on Growth and Enterprise only.
How Frill Works
The Frill app gives each workspace one Ideas board, sorted with Topics. Customers post and vote through a widget or a hosted portal on your own domain. The Frill roadmap moves ideas through custom statuses and emails voters when a status changes.
Announcements is the changelog, with scheduling and segments. Surveys target users by segment. Frill also documents a read-only MCP server, while its AI Inbox is in beta with no plan or price stated.
Frill Review: What It Does Well
- Flat pricing. Admins and tracked users are unlimited, so a busy board does not raise the bill.
- A full entry plan. SSO, webhooks and the API come with Startup.
- Surveys and a changelog in one tool, with NPS and CSAT built in.
- Easy to move in and out. CSV importers cover eight tools, including Canny, and you can export ideas, votes and users.
- Integrations with Slack, Jira, Linear, Intercom, Zendesk and Zapier, plus five team roles.
Frill Cons: Where the Price and the Product Fall Short
- The 50-idea cap. Frill does not define "active" or say whether archived ideas free a slot.
- One board by design, so no separate internal or per-product boards.
- Add-ons below Growth, and a steep step from $49 to $149.
- No public price for the Privacy add-on.
- Conflicting pages on the free tier, tagline removal, user approval and survey limits.
- A workaround for native apps. Frill's widget FAQ says to load the hosted board in an in-app browser view.
Prices also move. The Outmano tracker says Frill has changed its pricing four times since it began tracking, most recently on October 14, 2026. Older Frill pricing reviews may show stale figures.
How These Tools Were Compared
Frill's prices were read from both billing toggles on October 25, 2026. Features come from its comparison grid, and add-on prices from its surveys page and help center. Each alternative was checked on its own pricing page the same day.
All findings come from public pages and docs, not a trial workspace.
Who Should Pay for Frill (and Who Should Not)
Frill fits small SaaS teams that want one polished board, a roadmap, a changelog and a few surveys at a flat price. It also suits teams that need SSO, the API or a Jira integration on a small budget.
Look elsewhere if you need several boards, invite-only boards without paying for Privacy, or feedback inside a native mobile app. Small teams that would rather not pay every month should look too.
Frill Alternatives Worth Pricing
Other customer feedback tools bill in other ways. Prices were checked on each vendor's pricing page on October 25, 2026.
| Tool | How you pay | Starting price (October 2026) | Why pick it |
|---|---|---|---|
| Canny | By tracked users | Free for 25 tracked users; Pro from $79 a month billed yearly | AI feedback capture |
| Featurebase | Per seat | Free for 1 seat; Growth $29 per seat a month billed yearly | Feedback plus a help desk |
| Nolt | Flat per plan | Essential $29 a month billed annually, $39 monthly | Simple boards |
| Upvoty | Flat per project | Power $15 a month, $13.50 billed annually | Unlimited boards |
| Sleekplan | Per workspace | Free for one admin; Starter $13 a month billed yearly | NPS and CSAT on Starter |
| UserJot | Flat per plan | Free; Starter $29 a month | Two boards on the free plan |
| Tiny Team Feedback | One-time purchase | One-time payment per module; see current prices | No subscription |
For plan by plan detail, see the breakdowns of Canny pricing, Featurebase pricing, Upvoty pricing, Sleekplan pricing and UserJot pricing. The Canny alternatives guide compares several of these tools side by side.
Tiny Team Feedback: Best for Several Boards Without a Subscription
Tiny Team's Feedback module puts boards, a roadmap, a changelog and surveys in one module. Customers post, vote and comment on a branded portal after verifying their email.
- As many boards as you need, each private (team only) or public.
- A drag-and-drop roadmap, and a changelog with scheduling and subscriber emails.
- NPS, CSAT, customer effort and product-market fit surveys, by portal link or website popup.
- A portal on one custom subdomain, plus an embeddable widget.
Pricing model: a one-time purchase per organization, with no subscription and no per-seat or per-voter fees. The free trial needs no credit card.
Where it falls short: no SSO, webhooks, public API, integrations or AI, so duplicates are merged by hand. There is no priority matrix, CSV import or export, translations or voting on behalf. It has no invite-only boards and is web only.
| Feature | Frill | Tiny Team Feedback |
|---|---|---|
| How you pay | Subscription, from $22 a month billed yearly (October 2026) | One-time payment per module; see current prices |
| Boards | One, with Topics | As many as you need |
| Team-only feedback | Privacy add-on or Growth | Private boards included |
| Surveys | 1 or 3 below Growth | Included |
| SSO, API, integrations | Yes | No |
| CSV import and export | Yes | No |
Best for: a small team that wants several boards, a roadmap, a changelog and surveys without a monthly bill, and can live without integrations or AI. Pick Frill if you need SSO, the API or CSV migration.
If that covers what your team needs, see current prices, or create a free workspace and start the Feedback trial from Modules & Billing when you're ready.
Final Verdict
Frill is one of the most complete flat-priced feedback tools for small SaaS teams. Startup, at $22 a month billed yearly, includes SSO, the API and webhooks. UserJot keeps single sign-on for its $59 Professional plan, and Upvoty keeps the API and webhooks for its $49 Hyper plan (monthly prices, October 2026).
The 50-idea cap pushes most growing teams to Business. Branding removal makes Growth the better buy, and privacy means an unpriced add-on or Growth. Teams that only need a board, roadmap, changelog and surveys should price a one-time option first.
Frequently Asked Questions
Is Frill free?
Frill's pricing page shows four paid plans and no $0 plan. Each starts with a 14-day free trial, with no card needed. Its FAQ mentions a free tier, so confirm with Frill first.
How much does Frill cost per year?
Billed yearly, Startup costs $264, Business $528, Growth $1,632 and Enterprise $3,828. Billed monthly, they cost $300, $588, $1,788 and $4,188 a year, as of October 2026.
Does Frill charge per user or per admin?
No. Frill pricing is plan-based, with unlimited admins, tracked users and widgets on every plan. The bill moves only with the idea cap, surveys and add-ons.
Can Frill have multiple boards?
Not by design. Frill uses one board with unlimited Topics. Multi-product teams can split their public roadmaps by Topic instead.
Is there a Frill lifetime deal on AppSumo?
Not anymore. Frill ran a lifetime deal on AppSumo from June 9 to July 27, 2021. The AppSumo Frill page shows it as sold out (checked October 25, 2026).
